John Nichols is the Chief Strategy & Marketing Officer at Art Basel, having begun this role in 2025. With over 20 years of executive experience in major global tech businesses, John previously held positions including Global Brand Director at Nokia and GM of Marketing at Microsoft. As the founder of both NIXI Marketing and Bridge F61, John specializes in business-led growth strategies and performance measurement, focusing on transforming complex marketing approaches into actionable plans. John also serves as CEO of Ryse: Growth Engineering, where they assist clients in unlocking sustainable growth through data-driven decision-making.
Location
Switzerland
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