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The E-commerce and Digital Marketing Team at Ariat International focuses on enhancing the online presence, driving digital sales, and creating seamless e-commerce experiences for customers. Their tasks include managing SEO efforts, social media marketing, e-commerce platform engineering, brand store marketing, and creative operations. This team collaborates to optimize web content, oversee merchandising, and ensure smooth global e-commerce operations, all aimed at maximizing online revenue and engaging the equestrian community.