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Frank Durrell is the Group Chief Marketing Officer at Arada, where they lead brand marketing, customer growth, and loyalty transformation for a rapidly expanding real estate and lifestyle portfolio. With over 25 years of experience, Durrell has built iconic global brands and driven significant revenue growth across multiple industries. Notable accomplishments include transforming IQOS into a top revenue-generating brand at Philip Morris International and achieving a 60% demand increase at Jaguar Land Rover through innovative marketing strategies. Durrell's expertise also encompasses digital transformation and customer engagement, advising C-suite leaders on effective brand positioning and marketing strategies. They graduated with a 1st Class degree from Queen Mary University of London.