ASC is the acronym for Aquaculture Stewardship Council, an independent not for profit organisation. The ASC was founded in 2010 by WWF and IDH (Dutch Sustainable Trade Initiative) to manage global standards for responsible aquaculture, which have been developed by the Aquaculture Dialogues, a program of roundtables initiated and coordinated by WWF.

What is the ASC
The ASC aims to be the world's leading certification and labelling programme for responsibly farmed seafood.  The ASC is a global organisation working with aquaculture producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to promote the best environmental and social choice in seafood.
The ASC's aquaculture certification programme and seafood label recognises and rewards responsible aquaculture.

What the ASC does
Working with partners, the ASC runs an exciting and ambitious programme to transform the world's seafood markets and promote the best environmental and social aquaculture performance. Our standards seek to increase the availability of certified responsible seafood. The ASC's credible consumer logo assures compliance and makes it easy for everyone to take part.

Non Profit

Aquaculture Stewardship Council (ASC)

Aquaculture Stewardship Council (ASC)'s headquarters in Utrecht, Netherlands

This department manages and oversees the standards related to feed quality and regulations.

Feed Standards

The Marketing Team at ASC is responsible for promoting and enhancing the brand's reputation globally. They develop and execute marketing strategies to increase awareness and demand for ASC-certified seafood, manage digital and traditional marketing campaigns, oversee content creation for web and social media, and coordinate with regional communications managers to ensure consistent messaging. The team works collaboratively to support market development initiatives, engage stakeholders, and amplify the mission of the ASC.

Marketing Team

This department focuses on expanding market presence and driving sales initiatives across various regions.

Market Development

The Marketing and Communications team at Aquaculture Stewardship Council (ASC) is responsible for promoting ASC's mission and standards for responsible aquaculture. This team manages global brand strategy, develops marketing campaigns, oversees communication efforts, and designs materials to increase awareness and adoption of ASC certification among stakeholders, including aquaculture producers, seafood processors, retail and foodservice companies, and the general public. They aim to enhance ASC's visibility and credibility, thereby driving the global shift towards sustainably farmed seafood.

Marketing And Communications

The Programme Assurance and Coordination team at the Aquaculture Stewardship Council (ASC) is responsible for ensuring that certification processes are credible, transparent, and consistently applied across all operations. This team coordinates with various stakeholders to maintain and enhance the integrity of ASC standards, providing support and oversight for auditing and compliance activities to assure that best environmental and social practices are upheld in aquaculture.

Programme Assurance and Coordination

This department focuses on assessing and analyzing the impacts of programs and initiatives through data collection and evaluation methods.

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People (3)

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Other teams

Marketing Team

Market Development

Marketing And Communications

Programme Assurance and Coordination

Impacts Evaluation

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People (3)

Jobs (0)

Other teams

Marketing Team

Market Development

Marketing And Communications

Programme Assurance and Coordination

Impacts Evaluation

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