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Betsy Holmes is a Senior UX Product Design Lead at Apple, where they collaborate with a team of designers, researchers, and producers to shape the design direction of critical internal applications. Prior to their current role, Betsy founded Fluffy Tail Design LLC, successfully building a design consultancy, and held positions at major companies including Disney Interactive as a Creative Manager and InMobi as Senior Manager of Global Marketing Communications. With a background in graphic design at companies like Variety and Riverbed Technology, they have consistently contributed to high-profile projects and teams throughout their career.