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Rachael Balmforth is a creative and results-driven Senior Social & Influencer Manager at AO, bringing over 12 years of marketing experience. Rachael previously held various roles, including Senior Brand Marketing Manager at AO, where responsibilities included media buying and managing influencer partnerships. Rachael also worked as a Senior Brand Manager at Missguided, overseeing advertising and PR strategies across multiple territories. Their academic background includes a Bachelor of Science in Marketing with Psychology from Lancaster University, complemented by A Levels in Mathematics, Media Studies, and Psychology.