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Samuel Contreras Pérez is a Brand Strategy Director at Anomaly NY, focused on identifying business opportunities and devising strategic solutions in branding and communication. They hold a Bachelor's degree in Marketing and Communication from Tecnológico de Monterrey and have experience as a Creative Manager and Co-Founder at Alfiler Branding Studio, where they developed over 150 brands. Additionally, they have worked in various strategic roles in advertising, including as a Senior Planner and Planner at different agencies. Currently, they continue to excel in brand strategy at Anomaly.