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Umme Salma is a Senior Business System Analyst and Product Deployment Specialist at Amway, where they analyze market features and engage with core domains to enhance e-commerce solutions. Previously, they served as a Business Analyst at Copernicus Consulting and foodpanda, focusing on business analysis, reporting, and strategic support in the APAC region. Earlier in their career, they worked at Cargill, where they led change management projects for SAP deployments and trained stakeholders in role mapping processes. Umme holds a Master’s Degree in Computer Science from Surana College PG Center and a Bachelor's Degree from Bangalore University.