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Hee Sang Rheu is a brand strategist with expertise in storytelling, science, and sales, currently serving as the Associate Director of Marketing at AMOREPACIFIC's AP Beauty. Rheu previously led U.S. brand marketing and B2B expansion at Durae, where they drove go-to-market strategies and successfully launched the company’s U.S. debut at NYSCC. Additionally, Rheu has held roles at Shiseido and Kiss Products, Inc., contributing to product development and brand management. They earned a Bachelor’s Degree in International Relations and Affairs, with a focus on Spanish, from The Ohio State University, graduating Cum Laude.