ÂÜÀòÂÒÂ×

Devit Ferrara is a passionate and determined marketer currently serving as the VP Global Marketing and Head of LAHQ for LANEIGE. They began their career in operational marketing in Germany before progressing to International Product and Brand Development in Paris. Devit most recently held the position of VP Global Marketing for the new acquisition brand Youth To The People at L’Oréal USA from 2023 to 2025. They previously worked at L'Oréal in various roles, including VP Global Marketing & Product Development for Urban Decay, where they led initiatives in the male grooming category and played a key role in the development of the House 99 brand by David Beckham. Devit earned their Bachelor of Arts in Communication and Media Studies from SRH Hochschule Calw in 2010.