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Lee Dan is a senior director specializing in digital marketing and e-commerce, with over 20 years of experience, particularly within the luxury sector in the China market. Currently, they lead digital marketing at American Express China, where they transformed the company's engagement strategy from B2B to B2C, achieving significant increases in brand awareness. Previously, Lee held roles at Estee Lauder and GSK, where they developed innovative digital strategies and led successful consumer engagement initiatives. Lee's expertise includes leveraging data-driven insights to optimize customer journeys and enhance brand visibility across various channels.