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Samuel Liyanage is currently the Vice President of Digital Customer Experience at American Airlines, a position they held in 2025. Previously, they served as Managing Director at American Airlines, where they managed a team focusing on Financial Systems projects. Samuel has extensive experience in ecommerce and revenue accounting, having held roles such as Head of Ecommerce at Etihad Airways and Director of Ecommerce at US Airways. Their career began at America West Airlines as an Ecommerce Business Development Manager after earning their degree from the University of West London between 1990 and 1995.