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William Bradshaw is currently the UK & Ireland Business Lead for Prime Video Sports at Amazon, where they focus on driving innovation and growth in the streaming sports sector. They previously held several roles at Amazon, including Senior Program Manager for EU Live Sports and Manager of Consumables, contributing to various strategic initiatives. Prior to their tenure at Amazon, William gained experience as an Associate Partner Manager and completed internships at Phoenix Group and Ignis Asset Management, as well as volunteering as a Tennis Coach with Sporting Opportunities. William holds a 1st Class Honours degree from Newcastle University, which they obtained between 2010 and 2013.