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Simge Okut is a Sr. Brand Strategist at Amazon, focusing on the intersection of data, brands, and customer engagement. With a background in marketing strategy, they have worked with major clients such as The Coca-Cola Company and McDonald’s, leveraging their expertise in branding, integrated marketing campaigns, and digital strategy. Simge has gained diverse experience through roles at Ogilvy, U.S. House of Representatives, and various internships while pursuing their education, which includes an MBA in Marketing from The George Washington University and a B.A. in Journalism from the University of Minnesota. Their passion lies in creating meaningful connections and impactful strategies to enhance customer experiences.