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Samantha Best is a seasoned professional in affiliate and partnership marketing, currently serving as the Senior Business Development & Partnerships Manager at Amazon since 2024. Previously, Samantha held various leadership roles at Rakuten Advertising and Rakuten Marketing, including Director of Marketing APAC and Director of Marketing & Strategy APAC from 2019 to 2022. Samantha's extensive experience also includes positions as Director of Client Services at Rakuten Marketing Australia and Head of Affiliate Marketing at Luxury Escapes. Samantha began their career as a Digital Account Manager at Switched on Media and has a background in journalism and content writing. They earned a Bachelor of Arts in Media & Communications from the University of Sydney between 2007 and 2010.