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Ryan Paterson is a Senior Category Manager for Toys at Amazon Australia, bringing extensive experience in retail and wholesale. Previously, Ryan worked as a Buyer at Rays Outdoors and developed a strong private label range that significantly contributed to the company's merchandise. At The Coleman Company, Inc., Ryan led product development for the Asia Pacific, gaining insights that helped establish Coleman as a market leader in outdoor products. With a proven track record in managing large portfolios and crafting effective promotional strategies, Ryan continues to excel in driving sales and profit outcomes in the current role.