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Juliana Malagoli

Senior User Experience Researcher - Alexa Shopping Design

Juliana Malagoli is a distinguished Senior UX Research Leader with over 15 years of experience, currently serving as the Lead UX Researcher for GenAI & Agentic at Amazon, focusing on Search and Conversational AI. Previously, Juliana has held roles such as Customer Insights Manager at Kaplan International English and Senior User Experience Researcher at multiple organizations, including comparethemarket.com and WorldFirst. Juliana completed a Master's degree in Marketing at the University of the West of England and a BA (Hons) in Public Relations from Universidade de São Paulo. Throughout their career, Juliana has excelled in transforming consumer insights into actionable strategies and product enhancements.

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London, United Kingdom


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