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Craig Chin is the Head of EU Prime Acquisition & Segments at Amazon, where they focus on customer acquisition and segment strategies. Previously, they served as a Product Manager at Amazon, specializing in member engagement and retention for UK Prime. Craig also worked as a Brand Manager at Red Bull, where they helped establish brand presence and collaborated with renowned athletes. With a background in digital marketing, they have held various positions at Countrywide Plc and Uber. In addition to their corporate roles, Craig is a songwriter and performing artist, having achieved notable success in the music industry, including performances at major events like the London 2012 Olympics.