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Christopher Johnson is a customer-obsessed, data-driven growth executive currently serving as Chief Experience Officer and Head of Direct-to-Consumer at Allstate since 2022. In this role, Christopher leads a $15 billion direct-to-consumer business and oversees a diverse organization of over 3,000 professionals, ensuring a seamless omni-channel customer experience. Previously, Christopher held various leadership positions, including Chief Digital Officer at Bass Pro Shops and President of Global eCommerce at Wolverine Worldwide. Christopher also served as a Board Member for Allstate India and has a military background with the US Army. Currently, Christopher is pursuing multiple advanced degrees, including an MBA in Marketing Strategy from the University of Michigan.