Alken-Maes is the winning game changer on the Belgian beer market.

Alken-Maes’ rich history and its continuous evolution have led to products which are strongly rooted in tradition and craftsmanship. Alken-Maes consists of three breweries, a cidrerie and a maltings plant.

Together with the main shareholder, Heineken, the Alken-Maes management is developing the strategy to create value and market share growth for the second biggest brewer and runner-up in the Belgian beer market.

While doing so, Alken-Maes does not lose sight of its commitments to its partners, employees and the community.

Alken-Maes

Alken-Maes' headquarters in Mechelen, Belgium

This department focuses on overseeing and developing brand strategies to enhance product visibility and market positioning.

Brand Management

The Sales Team at Alken-Maes is responsible for driving market share growth and creating value by strategically positioning the company's diverse beer, cider, and malt products. They manage relationships with various clients, including on-trade (bars, restaurants) and off-trade (retail, wholesalers) partners, ensuring optimal product distribution and visibility. The team collaborates closely with key accounts, promotes products through field sales, and provides specialized expertise in areas like wine and coffee to meet the evolving needs of the Belgian market.

Sales Team

The Business Analysis & Strategy team at Alken-Maes plays a critical role in driving market share growth and value creation within the Belgian beer market. This team leverages data, digital tools, and strategic insights to optimize business processes, identify growth opportunities, and inform decision-making. Their work spans across digital intelligence, IT, customer service, logistics, and strategic planning, ensuring that Alken-Maes remains competitive while honoring its commitments to partners, employees, and the community.

Business Analysis & Strategy

The Commercial Team at Alken-Maes is responsible for driving market share growth and creating value by strategically managing revenue, digital acceleration, e-commerce, and category activation. This team ensures optimal financial performance, enhances the consumer shopping experience, and collaborates with partners to sustain Alken-Maes' strong presence in the Belgian beer market.

Commercial Team

This department oversees project leadership and quality assurance across various operational and maintenance functions.

Operations Management

This department focuses on managing client relationships and driving sales strategies.

��

People (8)

Jobs (0)

Other teams

Sales Team

Business Analysis & Strategy

Commercial Team

Operations Management

Sales Management

��������

People (8)

Jobs (0)

Other teams

Sales Team

Business Analysis & Strategy

Commercial Team

Operations Management

Sales Management

��