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Shalet Roy is a dedicated business growth leader currently serving as the Director of Business Development at SitePlug, where they help marketers reach high-intent users beyond traditional search channels. Previously, Shalet held key positions at Affinity Global Inc., ByteDance, and Netcore Solutions, consistently achieving significant revenue growth and managing high-value accounts. With a strong background in digital advertising sales and account management, Shalet has been recognized multiple times as an outstanding sales manager throughout their career. They hold a Master of Management Studies in Marketing from the University of Mumbai and have participated in leadership development programs at the Tata Institute of Social Sciences.