We are the Original TraDigital Agency® | This means that before anyone was even thinking about digital, we created a digital department whose sole purpose was to combine traditional advertising efforts with cutting edge digital trends.  

Affinitiv Advertising provides all possible advertising services including; paid search, social, digital Television (OTT/CTV placement), media planning & buying PLUS media reconciliation all the way through to Co-Op packet submission.

With every department under one roof, we work collaboratively without the need to outsource any aspect of our traditional deliverables or digital placement with assets including social marketing, search engine optimization, paid search, display advertising, pre-roll video and email marketing.

We are attuned to all evolving brands and trends in the competitive landscape because we represent over 300 automotive dealerships nationwide & 45 active media markets. This means we do not recycle creative because we have an understanding of the importance of fresh, custom creative tailored to the market, competitive environment and brand image.

With its roots in retail automotive marketing and advertising, Affinitiv Advertising got its beginning from Moore & Scarry Advertising in 2001. 


We currently represent more than 300 automobile dealers across the country, including dealer groups appearing in the Fortune 500 and Automotive News Top 125. 

Advertising

Automotive

Affinitiv Advertising

Affinitiv Advertising's headquarters in Cape Coral, FL, United States

The Cape Coral office focuses on client relationship management and account oversight in a dynamic local market.

Cape Coral

This department focuses on developing and executing strategies to promote products and engage customers.

Marketing Department

The Creative Team at Affinitiv Advertising is responsible for developing unique, custom advertising content tailored to the needs of over 300 automotive dealerships nationwide. This team combines traditional and digital advertising methods to produce a wide range of assets including social marketing content, search engine optimization materials, display ads, pre-roll videos, and email marketing campaigns. Through collaboration, they ensure all creative output aligns with current trends and the competitive landscape, resulting in fresh, impactful, and brand-specific advertising solutions.

Creative Team

The Account Management Team at Affinitiv Advertising serves as the primary liaison between our automotive dealership clients and internal creative, media, and digital departments. They are responsible for managing client relationships, understanding client needs, and ensuring the seamless execution of advertising campaigns across various platforms. Their duties include coordinating with clients to gather requirements, briefing internal teams, overseeing project timelines, and delivering custom creative solutions tailored to each dealership's market and competitive environment. Additionally, they ensure that all advertising efforts align with clients' branding and marketing objectives while providing excellent customer service to maintain client satisfaction and loyalty.

Account Management Team

The Digital Operations and Media team at Affinitiv Advertising is responsible for the seamless integration and execution of digital advertising strategies. This includes planning, buying, and placing media across various digital platforms such as paid search, social media, OTT/CTV, and more. The team manages media reconciliation and billing, ensuring every campaign is executed flawlessly and efficiently. Collaborating closely to tailor creative content to specific markets, they leverage their deep understanding of automotive marketing to deliver innovative, custom advertising solutions for over 300 dealerships nationwide.

Digital Operations and Media

This department is responsible for overseeing client accounts, ensuring customer satisfaction, and managing client relationships.

Account Management

This department focuses on developing and implementing strategies to enhance digital marketing efforts and solutions.

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Other teams

Creative Team

Account Management Team

Digital Operations and Media

Account Management

Digital Strategy

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People (2)

Jobs (0)

Other teams

Creative Team

Account Management Team

Digital Operations and Media

Account Management

Digital Strategy

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