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Robbie Mackay is the Senior Director of Account Management at Adverity, a SaaS platform focused on enhancing marketing decisions through data integration and AI. Previously, they held various positions at Adverity, including Director of Account Management and Global Account Director for Advertisers. With experience as a Senior Client Development Manager at Unrival and a Performance Analyst at Bristol Sport, Robbie has developed strong analytical and account management skills throughout their career. They earned a Bachelor of Science degree from Cardiff Metropolitan University. Outside of work, Robbie enjoys playing rugby union and golf.