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Michael Signerin is the Directeur Associé at Ad's up Consulting, a position held since 2017, where they lead the commercial and marketing team, focusing on digital strategy for BtoB and BtoC clients. They began their journey in web marketing in 2012 with Ad's up and previously worked at SHOP HAIR from 2009 to 2012 in business development and communication. Michael holds a degree from ESCG Paris, which they completed between 2012 and 2014. Currently, they are also a member of BusinessFirst, a network aimed at business development professionals.