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Matt Scharf is a digital marketing professional with extensive experience managing marketing programs for global advertisers across various industries, including finance and retail. They previously served as VP of Growth Marketing Performance at Adobe, and have held key roles at companies such as Razorfish and Universal McCann, leading teams in analytics, account management, and advertising services. A published writer and speaker, Matt's expertise includes programmatic media, digital attribution, and data visualization. They earned a Bachelor's degree in Economics from the University of Washington.