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Justin Friend is currently the Head of Global Customer Success GTM & Role Strategy at Adobe, where they continue to lead innovative strategies in customer onboarding. Previously, they served in various roles at Salesforce, including Director of Customer Success & Adoption GTM Strategy, where they partnered with executive leadership to enhance productivity. Justin has a rich background in professional services strategy and development, having worked at ExactTarget as a Senior Consultant. They also have a strong expertise in team building, communication strategy, and learning design, with an educational focus on Public Relations, Advertising, and Applied Communication, as well as Pre-Law Studies at Ball State University.