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Carl Maas is a seasoned professional in digital marketing and sales, currently serving as the Managing Director for Benelux at Adobe, where they lead the Digital Experience go-to-market strategy. Previously, Carl held significant roles at Microsoft, including Director of Business Applications, where they achieved remarkable growth in the Dutch market, and Director CRM for Western Europe, overseeing CRM sales across 12 countries. Their earlier experience includes leadership positions at SAP, Salesforce, and Celonis, where they demonstrated a strong ability to build and scale teams and drive substantial revenue growth. Carl began their career as an Account Manager, ultimately developing a robust background in enterprise sales and strategic customer management.