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Byron Wijayawardena possesses extensive experience in the digital video and audio industry, having held key positions at prominent companies. Currently serving as a Sr. Strategic Development Manager and Evangelist at Adobe, Byron specializes in professional video products. Previously, Byron has contributed as a Strategic Development Manager at By/ronin and held the role of Creative Director at both By/ronin and Blackmagic Design, focusing on global marketing initiatives. Additional experience includes significant roles at Apple, where Byron was a Sr. Systems Engineer in Post-Production, a Sr. Evangelist for EMEA in Video, and a Principal Solutions Consultant, showcasing a strong background in strategic development and creative direction within the media and entertainment sector.