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Peter Sund is a seasoned professional with extensive experience in marketing, data, and digital transformation. Currently serving as Head of Martech & Data at Adlibris, Peter leads initiatives to transform data into actionable insights, focusing on MLOps and modern data architectures. Previously, at Coop Sverige, Peter managed strategies for customer engagement and digital growth. As a Senior Management Consultant and Marketing Director at Digital Strategi Skandinavien AB, Peter facilitated CRM and martech strategy implementations, while marketing responsibilities at Folksam included developing effective campaigns and managing budgets. Peter also served as CEO of Escape Travel Sweden AB, successfully pivoting the business towards profitability. Educational qualifications include a DIHM in Marketing from IHM Business School and a recent qualification in AI, Data Science & Machine Learning from The Learning Tree.