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Nicholas Beh is a seasoned professional with over 10 years of experience in people and customer management, cross-functional coordination, and product management. They have held significant roles at renowned companies such as adidas, where they currently serve as Vice President for adidas Originals, Basketball & Partnerships, and previously as Senior Director of adidas Basketball. Nicholas has also worked as a General Manager at Rip Curl and as a Trade Key Account Manager at Abbott, among other positions. They earned a Bachelor of Business Administration with Honors from Nanyang Business School.