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JR Heffner is a Senior Public Relations Manager at adidas, where they manage and develop PR strategies to enhance brand awareness across various media platforms. Previous roles include Senior Coordinator of Global Integrated Public Relations at Calvin Klein and Account Executive at 69 Crosby Consulting, where they cultivated industry relationships and coordinated extensive PR activities. JR holds a Bachelor's degree in Business Management from Westfield State University and studied Fashion/Apparel Design at Parsons School of Design. They briefly served as a Communications Coordinator at R13, managing press efforts and relationships with media and influencers.