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Jens Simon is a global director specializing in digital store tools, consumer experience, and retail staff mobile solutions. With 20 years of experience, Jens has a proven track record in delivering direct-to-consumer experiences through user experience, operations, and technology. Previously at adidas Group, Jens held various leadership roles, including director of digital store tools, where they led diverse teams to optimize store operations and enhance consumer experiences. Jens's expertise includes user experience strategy, digital operations, and scalable consumer tech solutions, with a strong commitment to translating customer needs into effective digital solutions. Currently, Jens continues to drive innovation and operational excellence within their field.