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Javier Ignacio Vivas is the Head of Players & Scouting at Adidas Argentina, where they focus on developing strategies that connect the brand with notable athletes and emerging talents in the Argentine market. With past experience as a Senior Manager in Players & Scouting, they have identified and formed partnerships with sports figures that align with the brand's values. Javier's extensive background in sports marketing includes roles at the Asociación del Fútbol Argentino and various marketing positions in different companies. They hold a degree in Marketing from UCES and a certification in AdWords from Google.