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Haley Lavell is a Category Manager at adidas, where they focus on outdoor footwear. With a Bachelor’s Degree in Retailing and Consumer Sciences from the University of Arizona, Haley developed a passion for strategy and relationship management with consumers and stakeholders. They possess extensive experience in retail, including roles at Nike and Nordstrom, where Haley enhanced leadership and reporting skills while maximizing project development and understanding consumer trends. Previously, Haley worked as a Product Specialist at Johnstone Supply, managing marketing and sales processes across key product categories.