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Dustin Geddis is a seasoned marketing professional with extensive experience in the sports and apparel industry, currently serving as the Senior Director of Wholesale Marketing at adidas since February 2013. In this role, Dustin leads trade marketing, retail concepts, and consumer experience initiatives for key wholesale and specialty retail partners across North America. Previous positions at adidas include Director of Brand Communications for various segments, overseeing brand strategy and communications with significant marketing budgets. Earlier experience includes account management at Riley Weiss and project management at ETZEL, where Dustin liaised with major clients and sports properties. Dustin's educational background encompasses degrees in Digital Audience Strategy and Marketing Management, along with certifications in Project Management and Digital Marketing Strategy.