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Crystal Palanivelu has a diverse background in brand communications and marketing, currently serving in dual roles for adidas in the SEA and APAC regions since July 2023. Prior experience includes managerial and analyst positions at Restaurant Brands International focused on Burger King for the APAC market from March 2019 to June 2023. Crystal also gained valuable experience through internships at Twitter, L'Oréal, BRF, Herlifts International, and the Ministry of Education, Singapore. Academic credentials include a Bachelor of Business Administration with a focus on Marketing and English Literature from the National University of Singapore, complemented by additional studies at Aarhus BSS - Aarhus University.