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Aleksandra Shkodkina is a professional in global brand communications currently working at adidas, where they focus on developing global campaigns and driving brand affinity. Previously, Aleksandra held positions at Unilever as a Brand Manager and at Procter & Gamble as a Junior Marketing Manager, where they contributed to brand development and market strategies. They began their career as a Marketing Trainee at John D Mc Gurks and later worked as an Assistant Strategy Manager at Pakt-Group. Aleksandra holds a Bachelor's degree in Business Administration and Management from the French-Russian Institute of Business Administration and a Master's degree in Marketing and Communication from IGR-IAE Rennes.