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Franziska Pugh is a founder and brand & creator growth strategist focused on cultural marketing. They are the Founder & Managing Partner at ADDICTED, a social media growth and brand strategy agency, and consult at JAQS Publicity, a strategic communications and marketing consultancy. Their past roles include Manager, Creator Partnerships at Playboy Enterprises (2024–2025) and Director, Client Partnerships at VaynerMedia (2021–2024), where they led creator partnerships and brand transformations for clients such as Durex, Ticketmaster, Woodbridge, Meta x Ray-Ban, and Tubi. They earned a Bachelor's Degree in Communication and Media Studies (2012–2016) and a Master’s Degree in Communication (2016–2017) from Michigan State University.