Gabriela Sampaio White is a Senior Media Market Specialist at Active International since February 2023, following a role as a Media Buyer at ProMedia. Gabriela's extensive experience in media investment and buying spans several positions at Horizon Next, including Supervisor of Video Investment and Senior Video Investor, as well as an earlier role at Active International as Associate Buyer for Local Media. Gabriela's responsibilities have included analyzing Nielson and ComScore ratings, negotiating media rates, and collaborating with account directors on client accounts. Previous internships in marketing at Compass Group Chartwells and Comfoco Endomarketing provide a strong foundation in client relations and social media management. Gabriela holds an MBA from Capella University and a Bachelor of Science in Marketing and Business Administration from the State University of New York at Plattsburgh.
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