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Simon-Pierre Bitton is currently the Loyalty Projects Director at Accor, bringing a dynamic and international profile with over four years of experience abroad. They are passionate about digital marketing and CRM, specializing in operational marketing, customer relationship management, and product management. Simon-Pierre holds multiple degrees in management, economics, and strategic marketing from prestigious institutions, including Université Paris Dauphine and the University of Chicago. They have previously held marketing and development roles with notable companies such as AccorHotels and Marks & Spencer, where they significantly contributed to loyalty programs and customer experience initiatives.