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Riri Anggraheni Eka Rimandasari is a performance-driven marketing and brand communication leader with over a decade of experience in luxury hospitality, tech, and retail across Asia and the Middle East. Currently serving as the Cluster Assistant Director of Digital Marketing at a leading hospitality group, Riri excels in driving digital performance, overseeing SEO, SEM, and e-commerce initiatives. Riri has founded a nonprofit mental health initiative and authored a digital marketing playbook, demonstrating a commitment to social impact alongside professional success. They have been recognized globally, including being a delegate for Future News Worldwide and winning awards for digital transformation initiatives. Riri holds multiple master's degrees and continues to pursue further education in governance and digital marketing.