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Luis Gerardo Rios Cruz is currently the Team Lead for Digital Marketing Strategy at Accenture México, where they oversee digital marketing initiatives. They previously served as a Coordinator in Programmatic at HMG and as a Trader Programmatic at Mediabrands, among other roles. With experience in managing media campaigns for notable brands such as VISA LATAM and Hermès Paris, Luis has developed strong skills in communication strategy, budget management, and digital media monitoring. They hold a degree from the Facultad de Ciencias Políticas y Sociales UNAM, completed in 2018.