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Charlotte McIntyre is the Global Lead for Campaign Management at Accenture, where they manage extensive digital marketing initiatives for Industrial, Automotive, and Connected Product Lifecycle Services. With 20 years of experience in professional services across both business-to-consumer and business-to-business environments, they have worked for a global public relations firm and held various in-house marketing roles. Charlotte's qualifications include a BA in Public Relations and Business from California State University, Chico, along with multiple short courses in journalism, marketing, and leadership. They have consistently demonstrated expertise in developing impactful communication strategies and managing client relationships to achieve exceptional results.