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Ben Cassels is the Salesforce MarTech Practice Lead for Accenture's Salesforce Business Group in the UK. Prior to this role, they served as SFMC Functional Lead at Accenture, where they utilized their strategic expertise to guide clients in marketing automation and customer experience. Ben's extensive background includes positions such as Senior CRM Manager at Sony Interactive Entertainment Europe, where they led CRM initiatives for multiple business areas, and Assistant Brand Manager at Henkel Belgium, focusing on product packaging and promotional strategies. They hold a degree in International Management with Modern Languages from the University of Bath.