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Logan Smith is a seasoned Director of Global Digital Marketing with over 15 years of experience creating award-winning marketing campaigns for multi-billion-dollar B2C and B2B brands. Currently, they serve as the Director of Global Content & Channel Marketing at Abbott Diabetes Care. Logan has held pivotal roles at various prestigious companies, including Weber Shandwick, Ketchum Pleon, Edelman, and MullenLowe Singapore, where they contributed to significant marketing strategies and digital initiatives. They earned their education at King's College London.