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Michael Melchers is an experienced leader in the electrical manufacturing industry, currently serving as the VP Sales US - Channel OEM at ABB Electrification. With 20 years of industry experience, including 8 years in direct sales and 7 years in leadership roles, Michael excels in managing and growing complex sales teams and territories. Previously, they held positions at Apple Retail, GE, and ABB, demonstrating proficiency in pricing, sales strategy, and team development. Michael holds a BS in Electrical Engineering from the University of Cincinnati and an MBA from Xavier University.