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Maxim Popov

Director of Brand Marketing and Marketing Communications

Maxim Popov is a highly motivated marketing professional with extensive experience in brand management and corporate entrepreneurship across Russia and emerging markets. Currently serving as the Director of Brand Marketing and Marketing Communications at AB InBev Efes since 2025, Maxim previously held key positions at Bacardi and SABMiller, where they achieved significant brand growth and recognition, including awards for best brand promotions. Maxim's educational background includes a Master's degree in Business Administration from the Skolkovo Moscow School of Management and a Bachelor's degree in Management from the Institute of International Business Education.


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