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Elise Kaplan is a marketing professional with over 10 years of experience in lifecycle marketing strategies, currently serving as the Director of Growth and Email Marketing at 1-800Accountant. Previously, as a Marketing Ops Manager and Team Lead at Appfire, Elise enhanced demand generation and retention through data-driven campaigns across major marketplaces. They have a solid background in CRM, analytics, and marketing automation, with additional experience as an Email Marketing Manager at Outdoor Research and Database Marketing Manager at Expedia Group. Elise possesses multiple certifications in time management and integrated marketing, reinforcing their expertise in creating impactful marketing initiatives. They earned a BA in Communication Studies with a minor in Creative Writing from Fairleigh Dickinson University.