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The 100 Most Transparent Companies of 2020

By The Org

Last updated: Jan 16, 2024

Corporate transparency is not just a movement. It's the core belief that all organizations should be honest, open, and straightforward with their customers, their competitors, and themselves.

Corporate transparency is not just a movement. It's the core belief that all organizations should be honest, open, and straightforward with their customers, their competitors, and themselves. In the digital age, transparency is good for everybody. It leads to a more egalitarian and connected world and to more efficient and trustworthy companies.

Gone are the days of power in secrecy. In 2020, the best businesses are transparent ones.

Using information from our own database, interviews, company websites, and other public documents, The Org has compiled a list of the world’s most transparent companies in 2020. We considered companies who are actively transparent in the way they operate, taking into account aspects around:

  • People
  • Values
  • Culture
  • Processes
  • Technologies
  • Strategy
  • Growth or Funding Numbers

Here are 2020's most transparent companies:

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1. Gitlab: It's no surprise that GitLab, the world's largest all-remote organization, is also its most transparent. The open-source DevOps platform operates almost exclusively in public, from support tickets to blog posts to Slack messages, and even live-streams bug fixes and patch updates.

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2. Front: A customer communication tool, Front has an employee NPS of 97 in part because of how much information they share internally. The company , "by eliminating the power that can come from being one of only a few with access to information, we reduce internal politics and strife." Front also has a public roadmap and shares fundraising decks.

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3. Patagonia: A favorite of both hikers and venture capitalists, Patagonia puts its supply chain in the public eye, allowing customers to know exactly where their clothing is coming from. By publishing videos called "," consumers are granted an almost-unprecedented window into their purchasing power, allowing everyone to make more eco-friendly decisions.

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4. Buffer: The social media management software startup takes financial transparency to the next level by of all employees, complete with factors like local cost of living and prior experience. Buffer also keeps a public tracker of its own numbers and actively encourages the companies it works with to follow .

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5. Warby Parker: The eyewear and contact lens disrupter has always been focused on improving the supply chain not only to lower costs to consumers, but to ensure ethical manufacturing processes. By using a clear supply chain and holding its suppliers to , Warby Parker is using transparency to avoid forced labor and economic exploitation.

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6. Zappos: As the founder + CEO of online shoe retailer Zappos, the late, great Tony Hsieh was a in e-commerce, customer service, and transparency. Zappos was one of the first online stores to open up its internal information to outside vendors by creating an extranet that shows complete visibility into the busines, a move that lowered costs and built decades-long relationships for everyone involved.

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7. Figma: This design software tool was built to make design, a historically siloed trade, accessible to everyone. Figma's transparent tools, like screen following and collaborative uploads, allows companies to design in real-time instead of just sending over a final iteration.

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8. Change.org: The petition and social change website releases financials, roadmaps, and business strategy within its annual Impact Report. , Change.org also published the goals and strategies of a new Diversity and Inclusion Leadership Council alongside its models and revenue numbers.

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9. Netflix: Streaming giant Netflix has such a unique strategy for internal transparency, like requiring board members to attend senior management meetings throughout the year, that Stanford's Business School wrote a on it. Externally, its jobs site has one of the more robust of any company page, but particularly for one in media, and its is full of interesting, behind the scenes technical decisions.

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10. Otis: By allowing anyone to invest in pieces of art, fashion, and culture, Otis is democratizing fields that have previously thrived on opacity. The company also publishes its to the public and has an end-to-end application and hiring process.

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11: Ro: The health-tech startup is focused on building a patient-centric healthcare system, which inherently means bringing transparency to a system built on obscuring costs and fees. Ro promises to give to pricing, drug sourcing, and even the compensation of their physicians.

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12. Slack: The messaging and team collaboration platform, recently acquired by Salesforce, pushes transparency by companies to make their Slack channels public. They also have clear, actionable goals for public good iniatives within its program, which includes 3 days of VTO (Volunteer Time Off) for employees.

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13. Airbnb: The end-to-end travel platform disrupted the hotel industry in many ways, but a key principle was between guests, hosts, and the platform to try and ensure no hidden fees or backcharges. So when COVID-19 decimated the tourism industry and forced Airbnb to lay off around 25% of its staff, it wasn't surprising to see co-founder and CEO Brian Chesky write a passionate explaining the decision and how everyone was going to move forward.

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14. Everlane: The direct-to-consumer clothing brand was founded on bringing the core value of to its supply chain and sourcing. As a part of the fashion transparency movement, Everlane publishes details on the sustainability and ethics of its manufacturing process and also breaks down exactly how much money goes into each phase of clothing production, including publicizing the actual cost vs. markup.

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15. Abzu: This Danish AI startup has flat structure instead of a hierarchy - no bosses. Employees decide their own salaries, which is public to everyone on the team, and all employees have access to board materials as well as the drive to what everyone else is working on. "Transparency is lauded as a platform for clarity and accessibility, but it doesn’t promise ease! It’s hard conversations and soft underbellies," said Elyse Sims, Marketing Lead at Abzu. "It’s pure, unadulterated vulnerability and requires immense courage and humanity."

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16. Fitbit: sells wearable fitness trackers and other data-driven devices, and in 2020, consumers want to know where their personal data is going. The company is open about which data points they collect, how they share it, and how that data allows for a stronger product in a that is actually written in English and not in legalese.

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17. Insider: The media organization that runs Business Insider and other news sites, Insider hosts an in-depth that includes regular interviews with top management, publishes a with behind-the-scenes looks into the private company, and has an info-packed for future employees. They also have open salaries internally so that every employee knows where they stand. "For Insider, transparency is about more than just making our employees feel good – it also makes us more effective as a company," said Mario Ruiz, SVP of Communications. "We keep our team informed, enthusiastically invite questions and feedback, and encourage open and honest dialogue in all that we do, creating a workforce that is more diverse, equitable and inclusive."

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18. Mailchimp: The newsletter and marketing service publishes a yearly that details the requests the company has received for user account information, important for users building a following through Mailchimp. The company also details how they enforce their terms of use and combat hate speech.

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19. Wikimedia Foundation: The non-profit that runs Wikipedia, the Wikimedia Foundation has a culture of information sharing and openness, especially in how they use and share data. In its biannual , the foundation gives a detailed rundown of how they answer and release outside requests for data.

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20. Reformation: Another fashion and clothing company involved in the transparency movement, Reformation publishes the environmental and social of its products in all communications. The company also publishes on their sourcing and supply chain.

21. Contentful: The content platform publishes detailed case studies with honest analysis about its value add and how users interact with the product and also frequently blogs about its public roadmap.

22. Shutterstock: Internally, the senior leadership at this stock photo website provides full roadmap and planning to the entire company on a biweekly basis, and externally, the company empowers photographers to get discovered, recognized, and paid for their work within the historically-opaque photo rights market.

23. Purple: Outside of having one of the most detailed and extensive of any sleep-product or mattress company on the market, Purple also releases in-depth details on its material, fabrication, and production processes.

24. Cuttles: The Danish startup-builder makes sure the development tools they offer clients give visibility of the whole operation to everyone at the organization, from transparent cap tables to product roadmaps to equity shares to investor relations.

25. Baremetrics: The founder of this SaaS metrics and analytics company, Josh Pigford, often internal sales and revenue data, including breaking down of the sale of the company in November.

26. Deel: A payroll platform dedicated to remote workers, Deel enables companies to offer employees all over the world access to the same information around earnings, taxes, benefits, and other streamlined HR tools.

27. Blue Bottle Coffee: Part of the "Third Wave of Coffee" movement, Blue Bottle has been for about pricing, where its coffee comes from, how the beans are sourced, and the logistics of its global supply chain.

28. Twitter: The social media giant runs an entire to triage requests about information and in the lead-up to the November Presidential Election, frequently opened up in public about its moderation and disinformation philosophies.

29. Mindwork: This online counseling service is attempting to erase the stigmas around therapy in Italy by using the power of internal transparency as a tool to allow employees to focus on their mental health.

30. Notion: By publishing an open product development roadmap and around how they use their own product internally, this digital workspace tool lets its users know exactly what they're prioritizing and what they're working on next.

31. The New York Times: The unofficial newspaper of record, the Times publishes an on its mission and values, including the history of the 169-year-old publication, its ethical positions, and its self-perceived role in the world.

32. Lyft: Ride-sharing and alternative transportation giant Lyft has created detailed looks into its team culture, particularly on its , and also publishes a self-reflective Inclusion and Diversity Report annually.

33. Github: By building the infrastructure for the Free-and-Open-Source-Software movement, Github enables companies and organizations to make their code publically accessible for mass collaboration on critical projects, and they also publish a public roadmap on new features in development.

34. Whole Foods: In 2018, the national grocery chain became the first of its kind to offer full for every product, and it's GMO verification process has had an influence on the entire industry, from farm to store.

35. Templafy: This Danish compliant business document platform holds a weekly all-hands meeting that stresses shared work and collaborative feedback from all levels, and the company also builds in public and runs a growth and team focused .

36. Google: Famous for cultivating an , Google gives new hires access to almost all the company's code alongside the OKRs and objectives of every other employee, and on Fridays, everyone is encouraged to ask the founders questions about anything at large all-hands meetings.

37. Intercom: The customer messaging products suite has built a strong company culture around , today holding a bi-weekly ask-me-anything with CEO Karen Peacock, a Friday afternoon show and tell across all teams, and publishing a weekly internal newsletter.

38. KIND: Crucial to its success as a food company with a flat hierarchical structure, KIND hires with team trust in mind, which has allowed it to for better and more honest food labeling and make an impact on nutrition labeling by [forcing new additions] (https://www.kindsnacks.com/promise.html) like "added sugars."

39. Tettra: Co-founder Andy Cook has the value of internal transparency to growing companies, encouraging startups to use the internal knowledge bases and wikis which Tettra creates to make sure all employees, veterans and rookies included, are on the same page.

40. 3DLOOK: With a team of 60+ distributed around the world, this digital body mapping company provides frequent looks into its internal culture through a personal careers page and social media accounts as well as maintaining a public org chart, which 3DLOOK believes is key to how employees work and interact with each other.

41. Fishtown Analytics: Through focusing on analytics for engineering workflows, Fishtown has created a mission and product to give analysts transparency into data, and because they are remote-first, the company showcases its entire org chart publicly.

42. Scalero: The e-commerce consulting agency employs an internal knowledge base to share all resources, OKRs, and individual responsibilities across teams, making critical knowledge available to all employees as soon as they start.

43. Hyperscience: By making something complicated - the massive amount of data gleaned from robust AI for enterprise systems - comprehensible and available to all internal stackholders, Hyperscience is enabling comapanies to make data-driven decisions about their own operations as an entire team, not just through technical analysis.

44. Hubspot: The CRM platform has a "No Door" policy in its offices and has created a culture focused on cross-department collaboration by granting all employees to HubSpot's P&L statements, cash balances, slide decks for board meetings, and long-term strategies.

45. Valve: Without any internal company hierarchy, direct reports, or top-down employee assignments, this video game developer and publisher relies on its team to choose what they work on and share everything openly, creating a where CEO Gabe Newell has as much power as anyone else.

46. Calvin Klein: After getting special remarks for its internal culture and processes, Calvin Klein was ranked one of the most transparant brands in fashion by the fifth annual .

47. Founders Fund: The venture capital firm - which is an investor in The Org - created a "transparent term sheet" that calculates the impact of options, dilutions, and liquidations in different exit scenarios for startup founders.

48. Course Hero: The online learning platform offers pupils and educators access to a wide range of educational resources to help students from all backgrounds be successful, and "invite all colleagues to share ideas and give feedback anytime and encourage this behavior in daily operations through all hands meetings, surveys, listening sessions, office hours and other forums."

49. On Deck: The tech-talent incubator builds, recruits, and in public, setting a tone of transparency for rising stars in Silicon Valley.

50. Witch Doctor Gaming: This gaming community has an active public org chart as well as an internal community tool that shows team members information about their peers, and this transparency has helped the 100% volunteer organization recruit dozens of people.

51. Stack Overflow: The open community for developers, Stack Overflow works in public and also created for salary transparency both inside the company and in its job postings.

52. H&M: Considered a pioneer in the Fashion Transparency movement, the clothing conglomerate received the highest score of any company, 73%, in 2020's .

53. Kapwing: Founder Julia Enthoven built a transparent reputation by brutally honest stories about co-founder conflicts, engineering hiccups, and the other struggles of starting a Silicon Valley startup while her collaborative content-creating platform was raising a seed round.

54. National Business Capital & Services: The small business loans marketplace was the No. 1 place to work in Long Island by Newsday and also won the newspaper's "New Ideas" award for the willingness to implement new ideas from anyone at any level of the company.

55. Remix: By building a planning platform for public transportation, Remix embeds itself in larger societal infastructure to give cities and citizens more visibility into how they can operate better and more efficently.

56. Collective: The back-office tool designed for the self-employed, Collective builds software that gives independent contractors a clear look into tax, accounting, and bookkeeping for their businesses, as well as runs an on how they use their own product.

57. Metromile: The pay-per-mile car insurance company saves customers money with in-car trackers that help calculate accurate rates, and in order to build the trust to do that, they make it extremely clear what the collected data is being used for and how it lowers costs to the individual user.

58. American Express: A more recent convert to transparency, the credit card company was a new inclusion this year to the annual Transparency Awards, which tracks public financial disclosures and releases to investors, joining after improvements in its disclosure processes.

59. Red Hat: The open-source enterprise software company created "memo-list," an internal social media tool, to make communication between employees more open and to create an equal playing field to express ideas.

60. Hedvig: This Swedish insurance company created a new, trust-based model by practicing openness on claims and returns with its clients and not disputing claims, which Hedvig says has led to customers that are 10 times happier than the industry average.

61. strongDM: By allowing DevOps teams to control access to infrastructure, strongDM provides an audit trail and transparent pricing to customers, and also outlines the future company roadmap on .

62. REI: As one of the more well-known co-op businesses in the world, outdoor equipment and clothing retailer REI is completely transparent about its , board proceedings, and a whole host of operational details that are usually private for a company this size.

63. PayPal: For its financial disclosures and openness about its data usage policy, PayPal was recognized as a Top 20 company in the .

64. Dinero: This Danish application for small businesses to track and manage purchases and sales posts a monthly in-depth breaking down what the company has worked on over the prior 30 days.

65. ATP Tour: The governing body of the professional tennis circuit introduced the electronic line judge system this year, granting players and fans an incredibly detailed look at close line calls and increasing trust in the sport.

66. Atlassian: Based on internal data that says 87% of employees want to work for transparent and open companies, team-software giant Atlassian focuses product offerings around and improving the internal flow of information.

67. Bixal: This digital marketing agency publically releases detailed case studies into its work and releases much of the product itself publically, since the work Bixal does is for governments and in the public interest.

68. Ghost: A non-profit building open source technology for journalism, Ghost makes all of its and has been running a fully open revenue + cashflow dashboard since 2015.

69. IBM: A long-time champion of transparency in technology, IBM pioneered the release of yearly , while its AI iniative focuses on making that tech explainable, open-source, public, and trustworthy through a variety of public disclosures and open software projects.

70. Microsoft: The tech giant not only created a first-of-its-kind Microsoft Transparency Center in Brussels to deal with information sharing, but also pivoted to focus more on disclosure and prevention in matters of data security, employing bug bounties and open change-logs.

71. Superhuman: For its first year of operation, the CEO of this lightning-fast email client, Rahul Vohra, would go through a one-on-one onboarding with every new user, plus the company has a and is known for its open approach with customers.

72. Bitcoin Association: As the Switzerland-based non-profit that created Bitcoin SV, the mission and goals of the Bitcoin Association center around open governance and decentralized finance, and they also release detailed reports on their own operation.

73. The Walt Disney Company: The entertainment behometh makes an outsized effort to invite the public into its , , and , plus former CEO Bob Iger wrote a revealing and vulnerable this year on 30 years of the company's successes and failures.

74. SeatGeek: Lauded by the Harvard Business Scool for creating price transparency in the , this marketplace makes prices across all re-sellers searchable and aggregates data to make the market for live events better for consumers, not scalpers.

75. AllVoices: An anonymous reporting tool for employees to report harassment or bias of their leadership, AllVoices also uses its tool internally and extensively in an effort to build a "bottom-up" culture.

76. Updater: This moving-logistics tool has a particular commitment to its internal systems by writing extensively about its .

77. Lendable: Offering loans and credit to fintech firms in developing and emerging markets means operating in less-regulated economic spaces, so in order to be viable, Lendable has to spend more time communicating how it operates as well as practice transparency in its disclosures.

78. The Coca-Cola Company: The world's largest beverage company was ranked the most transparent Consumer Staples company by the for the quality and accessibility of its disclosures.

79. CVS Health: The retail pharmacy and healthcare company was ranked the most transparent company in healthcare by the .

80. Morning Brew: The co-founders of this daily email newsletter, Alex Lieberman and Austin Rief, both regularly discuss their company, personal ambitions, and strategies online, including writing on new product ideas for Morning Brew.

81. Percolate: Outside of weekly goal and Q+A meetings, the content marketing platform's number one rule is to talk to each other, to the point where it requires employees to speak in everyday language and avoid technical jargon.

82. Allstate: Consistently ranked as the insurance company with the most transparent pricing and policies, Allstate was ranked No. 1 overall in the 2020 .

83. Aasted: A 100+ year old Danish manufacturer of production products for chocolates, bakeries, and confectioneries, Aasted its mission, vision, history, values, philosophy, and job satisfaction all in public, and also creates annual reports.

84. Pento: The automated payroll platform for companies in the UK and Denmark posts a public employee handbook and many internal company documents in a , which provides a deep level of insight into its operations and vision.

85. Vodafone: The British multinational telecommunications conglomerate has been publishing since 2014 to explain how it responds to lawful demands for access to private data, and was also described by AccessNow as setting the bar for telecom companies looking to respect rights on challenges to privacy.

86. T-Mobile: One of the nation's largest wireless providers, T-Mobile has published since 2013 that analyze and identify requests for customer information.

87. Airbus: The French airplane manufacturer has signifigant , publishing information to the public on where and how they source parts and their relationships with suppliers.

88. Twitch: By launching a to disclose details around sponsored content and promotions, the streaming service is trying to make the oft-unclear world of influencer product endorsements more open.

89. Scribd: A digital library and audio subscription service, Scribd enables organizations to publish large documents, allowing for a wider range of online knowledge without forcing startups to host the data themselves or pay exorbitantly.

90. PragmatIC: Due to being in the business of providing low-cost electronics for smart objects and therefore having to solve unique technical challenges, PragmatIC has found success by being honest about both progress and problems in its processess, both with clients and on .

91. Osmind: The software platform for mental health providers, patients, and researchers, Osmind hosts an open forum for mental health care patients and providers to openly discuss conditions and treatments, and also hosts an open research platform for collaboration.

92. Noodle: By pioneering the hybrid-OPM model for online courses in higher education, Noodle is completely open with universities about its pricing structures and says that it releases more information on employment at schools than any other platform.

93. Groove: The customer support service has been running a hyper-transparent since 2013 and also publishes , an inside look at workplace culture.

94. Tot Squad: Internally, while direct messages at this mobile service for baby gear installations and safety checks are not necessarily forbidden, there is an emphasis on having conversations in open channels so that anyone, including new employees, can absorb all the same knowledge.

95. Task Pigeon: The task management tool has a with revealing details about the positives of the business, like hiring a new CEO, along with the negatives, like losing a .

96. Draftbit: The app and software development platform and also hosts regular open calls with users to answer questions about product and company direction.

97. Kickstarter: The crowdfunding platform has led efforts this year to create a new series of guidelines to make project descriptions more honest, and as a B Corp, it puts out a public benefit statement.

98. VMware: The digital solutions giant has in part by hosting open town-hall Q&As and maintaining an honest line of communication about its business and financial situation.

99. The NBA: The league has tried to emphasize a greater connection to referees and how games are called by coming out with a Video Rulebook as well as producing NBA TV's "Making the Call," where an officiating director explains and analyzes tough calls.

100. SquareFoot: The CEO of this commerical real estate company, Jonathan Wasserstrum, hosts a biweekly, all-hands meeting where all questions are welcome and encouraged, including group discussions about the state of the business.

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